The basics we've gone over in this blog post are just the beginning. Keep creating great offers, CTAs, landing pages, and forms — and promote them in multi-channel environments. Be in close touch with your sales team to make sure you're handing off high-quality leads on a regular basis. Last but not least, never stop testing. The more you tweak and test every step of your inbound lead generation process, the more you'll improve lead quality and increase revenue.
What It Is: Many companies pay online testers to make sure websites are intuitive and easy to navigate. "You basically follow the instructions you're given to check out the website," says Anna Thurman, founder of RealWaysToEarnMoneyOnline.com, a site that has reviewed more than 500 online work opportunities. "It usually only takes about 15 minutes per test." Thurman recommends registering with 10 to 12 different companies since the opportunities to test these sites are doled out first come, first served. "There are people who make $100 to $200 a month by staying on top of those tests," Thurman says.
What It Is: Companies like Google and Yahoo give you information to search for, and you tell them how closely their results matched what you were looking for. Does a search for Lady Antebellum turn up sites about the music group or links to pre-Civil War period information? If you are Latina, for example, you might be asked to search the way a Spanish speaker might perform a search in English.
Many marketing agencies offer lead generation services for business that don't wish to develop their own systems. These agencies will often have a network of companies and websites that it uses to promote its client businesses. When a visitor expresses interest in one of the agency's clients, the agency passes that lead back to the client. Often agencies will promote their clients through a directory or list of providers, and when a visitor requests a quote for a specific service, the agency alerts the appropriate client. Most agencies will allow clients to specify the type of leads they would like to receive. For example, a company might choose to limit leads to a certain geographic region.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Let’s begin by with the definition of a lead. What does a lead mean to your company? Many companies have different definitions depending on their sales cycle, but standard definition is a qualified potential buyer who shows some level of interest in purchasing your product or solution. For the leads that fill out a form, they often do so in exchange for some relevant content or a compelling offer.
In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes.
In February 2000, Amazon announced that it had been granted a patent on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.